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CSR Commitment: Plant a Tree for Every Log
At Knock on Wood, we believe that true craftsmanship must go hand in hand with deep respect for nature. Our creations celebrate the timeless beauty of wood— and with every piece we make, we pledge to give back to the Earth.
Our promise
For every log of wood we consume in our production, we will plant one tree in carefully selected reforestation or urban greening projects.
Objectives
● Environmental Restoration: Offset our wood consumption by restoring green cover.
● Sustainable Growth: Ensure that future generations can continue to enjoy the bounty of nature.
● Community Engagement: Partner with local communities, NGOs, and civic bodies to plant and nurture trees.
● Awareness and Transparency: Share our plantation activities openly through yearly CSR reports and updates.
How it works?
● Every month, Knock on Wood will calculate the total volume of logs consumed in production.
● For each log recorded, an equivalent number of saplings will be planted.
● We will focus on planting indigenous species that sustain local biodiversity.
● Tree plantation drives will be organized twice a year — once during the monsoon and once in the winter season.
● Each plantation activity will be documented with photographs, location details, and survival tracking for transparency.
Impact Goals
Short Term: Plant at least 500+ trees annually, matching or exceeding our material usage.
Long Term: Create a green legacy where Knock on Wood’s workspaces, projects, and client deliveries contribute to the planet’s well-being.
Partnerships
●Tie-ups with local forest departments, environmental NGOs, and urban greening initiatives.
●Client partnerships: Offer customers the option to dedicate a tree in their name for every furniture order, enhancing client engagement and brand goodwill.
Why This Matters?
At Knock on Wood, we don’t just work with nature—we work for it.
● Close the loop between creation and conservation, ensuring our craftsmanship contributes to regeneration, not depletion.
●Build meaningful connections with eco-conscious clients who value purpose-driven products.
● Strengthen our identity as a responsible brand that believes great design should never come at nature’s expense.